THE BRAND

E by Ellena is a fashion design house that specializes in Bridal and Special Occasion Wear alongside creating the garments of your dreams with our custom options. All of our garments are made to order by hand so that quality is a guarantee and never a second thought!

THE MISSION

Our mission is to ensure that our customers feel special and confident in garments created with them in mind for the most memorable moments in their lives.

THE OWNER

Arkansas born & raised, Alicia Crayton began to sew at a very early age and fell in love with fashion instantly. From hand-sewing small purses for her little cousins to upcycling sweatshirts to making full blown garments, what initially started as a hobby turned into a dream career. After making her prom dress for her senior prom, Alicia knew she wanted to explore designing for special occasions.
After launching her ready-to-wear brand, Exclusive the Label, in 2018, she began to explore more designing of special occasion garments by taking custom orders. It wasn't until after the success of a bridal collection featured in a Northwest Arkansas bridal show followed by a rave of love after a successful prom season that the thought of a second brand occurred.
After graduating from the University of North Texas, Alicia finally decided it was time to launch the specialty design house that is E By Ellena.